ROI Calculators and Maturity Models for tech companies

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End-to-end solutions for value selling

ROI Calculators for Sales

We work with your team to identify key value drivers and build custom ROI calculators that automatically generate tailored value decks based on customer input. Full enablement, deal support, and automation included.

ROI Calculators for Lead Generation

We build interactive web-based calculators that engage visitors and convert them into pre-qualified leads. These tools educate buyers, showcase your value, and drive pipeline.

Maturity Models & Value Realization

Help your customers benchmark how well they’re using your product today and build a roadmap to deepen adoption and drive measurable outcomes. Includes maturity assessments, action plans, and internal program design.

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Frequently asked questions

How is this different from a traditional Business Value Assessment (BVA)?

We think of our ROI Calculators as “BVA-lite.” They’re quick to learn and help teams generate business cases instantly. The work value engineers do is irreplaceable and our goal is to complement it.

Full BVAs take weeks of interviews, analysis, and reporting, so they’re usually reserved for only the largest accounts. That leaves many sales teams without support. Our calculators offer a faster, data-driven alternative. SDRs use them to book more meetings, AEs to build interest in full BVAs, and CSMs to justify upsells and renewals.

How do I know if this is a fit for my team?

If you’re moving beyond founder-led sales, starting to scale a sales team, and need a repeatable way to show ROI. Maybe you’re selling into bigger org or you’ve just gone through Force Management and need better ways to operationalize value selling.

How do you create the ROI Calculator?

We start by reviewing your website, pitch decks, and sales materials. Then we apply our framework using proven ROI formulas from analysts and industry benchmarks to define your value drivers. We can also interview your team or customers if needed.

What happens after the calculator is built?

We don’t just hand it off. We run a training session for your team, share a video walkthrough, and support you through your first few deals to make sure it’s working in the wild.

How long does it take to build?

The first version is typically ready in 2 weeks.

Can the web calculator integrate with my CRM or MAP?

Yes. We integrate with most major CRMs and marketing tools including Salesforce, HubSpot, and Pardot to capture leads or connect usage data.

What about maturity models and frameworks?

We also build maturity models that teams use for QBRs, webinars, content, and more. In some cases, they’ve become the foundation for entire campaigns or value-based programs.

Can we update or change the model later?

Yes. You’ll get a few revisions as part of the initial project, and you can re-engage us anytime down the road to tweak assumptions, rebrand, or adjust for a new persona.