Nilai recently conducted an extensive survey analysis involving over 100 sales teams, aimed at gaining a comprehensive understanding of the key factors influencing their sales success. Drawing upon our extensive experience collaborating with tech sales teams across various sizes and industries, we have identified four critical areas that significantly contribute to their core success:

1. Founder Dependency
2. Standardizing Messaging and Discovery
3. ROI-Centric Champion Enablement
4. Tools and Content

Through meticulous analysis of survey responses and in-depth interviews with respondents, Nilai performed a cluster analysis, revealing four distinct stages that organizations typically traverse as they develop their go-to-market (GTM) strategy with a focus on value selling. These stages are classified as Ad-hoc, Growing, Established, and Optimized.

By completing the  form, you will gain insights into where your organization currently stands in terms of its value maturity in comparison to the survey respondents. Additionally, we will provide you with actionable guidelines and strategies to advance your organization's value maturity, enabling you to propel your sales efforts to greater success.



Note: While the recommendations included in the maturity assessment are based on strategies that have been affective for past Nilai clients, this is primarily meant to act as a work sample and as such all numbers are fictitious.